This course will provide a broad introduction to entrepreneurship. Using the gamified iPad application "Discover Entrepreneurship", students will learn to recognize the factors associated with successful entrepreneurship including various business models, a marketing plan, financial tools and human resource requirements for a small enterprise.
In addition to mini-games and awards, students to move through 12 modules of comprehensive content. As they progress through the content, more activities are unlocked in the game. As students become more skilled, they are able to run their stands more effectively and profitably. Students are required to assess their business environment, make financial decisions, and apply marketing strategies within the game itself.
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